Throughout the over two century long, rich history of shoemaking, BIRKENSTOCK has always championed the health of the human foot: with shoes that enable everybody to walk in a way that is as close as possible to how nature intended us to. Now, together with the New York Times, we have embarked on a journalistic investigation into the foot. The three-part documentary series UGLY FOR A REASON explores the relevance of foot health and reveals why healthy shoes look exactly the way they do.