The store architecture takes cues from iconic landmarks like The Gateway of India as well as traditional structures like Mandaps and Charpai-Jhulas, seamlessly blending local influences with BIRKENSTOCK’S global lidentity. 

Interactive displays like the multimedia history tower detail the brand's iconic legacy of 250 years in shoemaking. At the heart of the store is a brass replica of the Birkenstock footbed, crafted by local copper artisans, with projections that highlight the key features of the legendary footbed.

The store showcases the latest seasonal collection, newly introduced styles and the limited-edition designer collaborations and sought-after drops from the premium brand '1774’.

Transcending beyond mere commerce. the flagship store envisions to be a haven for bespoke events, fostering community and offering customers an unforgettable brand journey.