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BIRKENSTOCK is a German brand that has roots dating back to 1774. For many generations, the family-owned business has created comfortable footwear for consumers worldwide. To this day, BIRKENSTOCK is among the top five global footwear brands and is also one of the best-known German brands ever. BIRKENSTOCK is recognized and loved for producing shoes where high comfort is supreme and where the materials are always of the absolute highest quality. If you want to buy shoes that your feet will love, BIRKENSTOCK is the right choice. The brand is known for classic designs, which haven't changed much over the years. Thus, why do BIRKENSTOCKS stay in fashion? Continue reading to find out.
The balance between fashion and comfort
The fact is that BIRKENSTOCK has always chosen comfort and proper foot support over fashion trends. This approach makes the brand attractive and elevates it above mediocrity because nobody wants to walk in uncomfortable, unhealthy shoes.
The high curves in the footbed take some getting used to, but the BIRKENSTOCK footbed is ideal even if you spend a majority of your day on the move. Once you have worn BIRKENSTOCK shoes, you won't want anything else.
Diversity attracts customers
BIRKENSTOCK has iconic products, but they vary a lot! There are always plenty of variations of each model so you will be spoilt for choice. However, all BIRKENSTOCKS have a common denominator: a cork footbed inspired by a footprint on the beach. According to BIRKENSTOCK, a shoe should follow nature, not fashion. In 1896, the grandson of German Johann Adam BIRKENSTOCK designed an orthopedic footbed that resembles the current design. In 1964 the shoe took on the shape we know. There are now hundreds of types of shoes, sandals, and clogs, most of which are still made in Germany.
The brand that always catches a wave
Some may call it luck or coincidence, but BIRKENSTOCK always manages to catch a wave in one way or another. In 1967, after a holiday in Germany, Margot Fraser brought BIRKENSTOCK sandals to America, and all hippies immediately fell in love with cork-made footbeds. And in the 90s, BIRKENSTOCKS were popular among the grunge generation. Today, celebrities like Tom Cruise, Madonna, Gwyneth Paltrow, Heidi Klum, and Phoebe Philo wear BIRKENSTOCK sandals and shoes. The internet even speaks of a 'new femininity': instead of high heels, comfortable, functional, and convenient shoes are now on the top with BIRKENSTOCK leading the way.
The 'family feeling'
We pay much attention to relationships with our customers. Thus, the legendary 'family feeling' of the BIRKENSTOCK can be maintained. Our philosophy is simple: everything takes time, and small steps can lead to big successes. Wear BIRKENSTOCKs comfortably and take your own small steps to achieve everything you dream about.
