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Since the beginning, BIRKENSTOCK has pushed the envelope of innovation. We launched BIRKENSTOCK 1774 to create a space for creative expression. The BIRKENSTOCK philosophy and products became the inclusive blank canvas that designers, hoteliers, lifestyle brands, and photographers could use as a medium for a novel design revolution.
What is 1774?
Coined after the founding year of our illustrious brand, BIRKENSTOCK 1774 is our step into the world of luxury. Staying true to the BIRKENSTOCK core values of immaculate workmanship and high functionality, it is a modern celebration of the classic styles. At its core, BIRKENSTOCK 1774 is a celebration of distinctive BIRKENSTOCK qualities: devotion to craftsmanship, unparalleled ease, luxurious visual appeal, and flawless function.
A whole new chapter of designer collaborations opened up with BIRKENSTOCK sandals playing muse to the world’s most renowned designers. A sentiment of indulgence rose when brands and designers like Valentino, Stussy, Manolo Blahnik, Proenza Schouler, Rick Owens, Jil Sander, and more collaborated with BIRKENSTOCK to showcase collections that were fluent in the shared language of exceptionality and luxury.
The 1774 Appeal
Classic BIRKENSTOCK sandals have been reimagined in a luxurious and quietly glamorous avatar. With color-coordinated footbeds, a rich color palette, and refined, plush materials, these BIRKENSTOCKS are distinctly different to the aesthetic you commonly associate with our everyday essentials. The BIRKENSTOCK 1774 range is simply pure art.
Some 1774 Collaborations:
Valentino Garavani: This collaboration sees the timeless Valentino aesthetic rendered in the classic BIRKENSTOCK sandal Arizona. Celebrating the iconic sandal and the eminent luxury brand, the unisex sandal comes in oversized camouflage print in military green, vibrant yellow, and grey, adorned with the VLTN logo. The Valentino penchant for luxurious leather reflects in the contoured footbed, lined with luxurious black leather, and the tonal buckles on the straps.
Proenza Schouler: The bustling city of New York inspired this collection. Urbane, edgy, and practical, this collaboration celebrates work, pace, and efficacy. The timeless Arizona and Milano have been given a refined upgrade. The contrast-colored topstitch on Specchio leather straps adds a striking detail. The cork footbed is luxuriously elevated by a covering of rich leather. The capsule collection is made in deep, bold colors, designed for those always on the go but uncompromising on comfort and style.
Stussy: The second collaboration between Stussy and BIRKENSTOCK reimagines Boston as an everyday luxury basic. It features a dark brown suede insole and the zippy Stussy logo near the strap. Crafted from a single piece of cowhide suede leather, wearers choose to clad their feet in bone, dusty pink, and caramel shades.
Central Saint Martins: This esteemed institutional collaboration started as a long-term project involving research and design innovation. Students studied in detail the heritage of the German brand and then produced their unique version of BIRKENSTOCK. This pioneered a never-before perception of the brand, a BIRKENSTOCK sandal straight out of kaleidoscopic dreams. Quirky, inimitable, and exclusive, the conceptions by designers like Saskia Lenaerts, Alecsander Rothschild, Alex Wolfe, and Dingyun Zhang reimagined and endorsed the core BIRKENSTOCK qualities with their design aesthetics.
These BIRKENSTOCKS are for fashion makers with an eye for detail and style that turns heads. Exuding high fashion and luxury in all merchandise, 1774 excites, delights, and awakens the stylist within in pursuit of all things fine and limited edition. It’s a world of new possibilities at BIRKENSTOCK 1774!
