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Well, well, well, the news is out. BIRKENSTOCK literally walked the ramp at the Lakmé India Fashion Week X FDCI in collaboration with the legendary designer duo Shivan and Narresh. We’re still euphoric from all the glamor, cheer, and adoration that the show received, and here we are to talk about the phenomenal moment. This marks our first collaboration with an Indian fashion brand, further cementing our position as a powerhouse of understated, effortless style, and fashion. Read on to discover how this wonderful collaboration came to be.
The Coming Together of Philosophies
What do a glamor-forward clothing label and a comfort-first footwear brand have in common? An easy chic style, zest for innovation, and a common admiration for craftsmanship and excellence form the basis of this amalgamation of ideas. Shivan and Narresh are known for their bold, confident, and sartorial aesthetics, while BIRKENSTOCK is renowned as a zeitgeist and purpose brand. The fusion of fashion and function, elegance and ease, and an aesthetic that transcends time and geographies resulted in a presentation titled ‘Grounded in Nature’.
The Collection: Grounded in nature
The designer duo’s trip to Finland became the inspiration for their showcase at the fashion week. Deeply enthused by the Suomi culture, breathtaking landscapes, the unbelievable view of Northern lights, and the ancient self-care rituals of the country, they developed a vivid color palette, silhouettes, and three iconic prints: Saun, Leviland, and Aurorays. The signature Shivan and Narresh style incorporates effortlessness, sex appeal, and comfort all rolled into a ready-to-wear resort collection perfect for a dreamy, luxurious getaway.
The collection resonates well with the BIRKENSTOCK philosophy of ‘walking as nature intended’. Evolution suggests that our feet strengthen and function well by walking barefoot on natural surfaces. While the urban lifestyle makes that next to impossible, our revolutionary footbed enables natural gait and promotes a natural stance while walking. The natural materials regulate the foot climate, and the grainy texture provides the right stimuli to your feet, thus promoting good foot health.
The combination of high fashion and supreme comfort is a given for the ideal holiday season. And nothing is more comfortable than a BIRKENSTOCK sandal. Our icons Arizona, Boston, Gizeh, Mayari, Madrid, Uji, and others took center stage as the perfect accessories for sensuous yet playful ensembles. The versatility and timelessness of our German-made footwear were impeccably showcased in the eclectic, bold styling.
The celebrity showstoppers sizzled in the luxurious comfort of chic ensembles coupled with the best Arizona variants of the season. Model and actor Athiya Shetty opened the show in a minimal asymmetric dress paired with BIRKENSTOCK Arizona Big Buckle sandals in metallic silver. Talk about unparalleled glam and razzmatazz!
Actor Rana Daggubati, who closed the show, walked the ramp exuding effortless charm in a pair of digital green suede BIRKENSTOCK Arizona sandals.
The Conclusion
All in all, it was an evening, a collaboration, a show worth remembering. The collection reinforces each of our commitment to effortless style while celebrating our dedication to natural comfort. Here’s to more walking in sync with the ever-evolving and infinitely delightful fashion-function scene of the country.
